Purple Cow S’mores Ice Cream

The experience

The Purple Cow S’mores flavor ticks all of the boxes for a complete s’mores experience:

• Starts with marshmallow-flavored ice cream
• Swirls in chocolate fudge
• Mixes in chocolate-covered graham chunks

All three elements combine for a delicious, fun, frozen, marshmallowy, chocolatey treat with a bit of crunchy graham texture.

Packed with marshmallow and chocolate

The marshmallow-flavored ice cream base makes marshmallow one of the dominant flavors, and I’m certainly not complaining about that. It’s exactly where I’d prefer that any s’mores ice cream would start, though I’d argue that no one has gotten it exactly right.

The swirls and chocolate coating cover a couple s’mores functions, combining to remind me of the actual Hershey’s bars that I’ve added to many a s’more:

1. Hershey’s syrup flavoring matches well with the marshmallow ice cream
2. Candy bar-like chocolate texture coating the graham pieces

You can't taste much of the graham, but the graham pieces add a pleasnt, crunchy texture.

Overly sweet and no real toastiness

My main complaint about Purple Cow s’mores ice cream is that it’s overly sweet. Many marshmallow-flavored treats suffer this problem, and it may be the cost of having a strong marshmallow presence.

Beside graham flavor, this ice cream is missing a toasty effect in its flavor.

Get your just desserts in the Midwest

For my fellow marshmallow- and chocolate-loving Midwesterns, definitely grab a pint of this the next time you’re at Meijer. Treat your heart out.